We realize that if we do not make our customers more profitable, we will not stay in business.

brand.gif (2883 bytes)Our customers in the Midwest benefit from the reputation that Brad Z-sired calves have earned.  Feeders and packers alike know that they can rely on our high-performance, high quality genetics.  On top of that, we provide the industry's best bull guarantee (and we have for years).

Our goal is to provide the best environment for potential buyers to make informed, intelligent choices when they come to us for their genetics.  For that reason, we sell 95% of our cattle by private treaty, where we can assist buyers in the decision-making process and provide them as much information as they need.  At Brad Z Ranch, the focus is on the customer.